Our Mission:
PR for Startups
We work with seed-stage/Series A startups to build engaging and effective PR programs on a budget. We’ve helped grow companies from launch to IPO — let’s chat and see how we can help you.
Our Mission
For the last eight years, we've operated from the premise that many startups view public relations as too expensive or too difficult an endeavor to undertake. This was probably true in 2013, so we set out to change that. When we launched we were a self-directed software platform to help startups build and manage their own PR activities (think MailChimp for PR), but since then we've evolved our services to create the best possible PR outcomes for startups.
Business and Tech Press on PressFriendly
![“Helps [startups] be smarter about their efforts.”](https://images.squarespace-cdn.com/content/v1/59a07e37ebbd1a0623cf9689/1640716826816-OWP55DR3WAP1PUSM3OHA/venturebeat-logo-png.png){kind=logo}
Our Values
Our values drive every aspect of our work for our clients. We live our values in our relationships with our clients, our colleagues, and the media we partner with. We model our values on those of the startups that we promote.
Be Agile
We’re a startup, too. We know what it’s like to have big changes in your company on a week-to-week basis. We’re able to build PR plans that adapt and pivot.
Be Transparent
It’s important that you know what’s going on every step of the way. That’s why we have weekly meetings, activity grids and client access to every pitch.
Focus on Results
The reason to do PR is to get coverage. We’re focused on telling your story to the right reporter. We’re not going to waste your time on PowerPoint decks or “strategy sessions.”
Iterate and Build
PR is a process and good results take time. We’ll build a PR plan and pursue a strategy that gets results upfront and then builds upon them. If something is not working, we’ll change course and find something that does.
USe Technology
We’ve built a great platform that allows us to work more efficiently and share data with you.
2023 by the numbers
6743
Media Pitches
PR is about reaching out to the right reporter at the right time. We don’t spam reporters, but we are actively reaching out every week. Each member of our team sent about 200 pitches every week.
2023 was an interesting year for for startups. Fundraising rounds were often down rounds or non-existent. We also saw a shrinking of newsrooms across the media landscape. The great news is that within the media (like the investment community) there came a flight to quality. Authentic storytelling became more valuable than ever and our clients were the beneficiaries.
382
Media Placements
PressFriendly worked with 351different reporters in 278 different publications to help our clients get media coverage. Relationships with reporters are great, but most of this coverage came from creative storytelling from the PressFriendly team.
9.16m
media views
Total views can be a misleading vanity metric. If your target audience is Java developers, getting 1M views in People Magazine is not helping anyone. However, we’re proud of almost 9m views for our clients in publications like Wall Street Journal, Fortune and TechCrunch.