As a startup founder, you’re likely very familiar with the concept of a MVP (Minimum Viable Product). Building a MVP is a great way to launch a product and get feedback so you can add more features as you understand your customers and their needs.

As a startup founder, you’re also pulled into a number of other directions in addition to building product. You need to hire a team, you need to create a demand generation engine, you need to build out a sales team. These priorities take precedence overall else and sometimes PR becomes an afterthought.

That’s a mistake.

No matter the size or trajectory of your startup, you should be doing PR. That doesn’t mean it needs to be a lot of work or a lot of money. That’s why when I talk to founders I talk about MVPR (Minimum Viable Public Relations.