PR Training For Teams
Running PR using in-house resources is a great idea in these lean economic times. But what if you don’t have the skillsets in-house? PressFriendly PR Training for Teams can be a great solution for your company. We’ve worked with marketing, content and social media teams and trained them on best practices and helped guide them to building a sustainable in-house PR program without a dedicated PR person.
The Process
The PressFriendly PR Training for Teams process is the same process we use internally for all our clients. It provides all the information you need to create a PR plan and a sustainable program.
Public relations audit
Review all past PR efforts
Review all public-facing messaging and positioning
Identify how the company is perceived by press, customers, general public
Messaging Workshop
Evaluate and provide feedback on current messaging efforts
Discuss vision, mission, value proposition, customer personas, etc.
Work to create consensus on final messaging document
PR Planning Workshop
Media outreach strategy
Thought leadership strategy
Content and social media strategy
PR Roadmap
PR Training
Media interview training
Pitch writing
Press release writing
Thought leadership writing
Cost: $3000-5000, depending on SCOPE
Ongoing PR Support
Once your team is trained, we don’t completely abandon you. We are available to continue to advise and provide feedback on plans, written materials and more.