When you're pitching reporters it's important to know what reporters are looking to write about. When pitched, reporters try to put your article into one of seven newsworthy categories. If they don't think it's newsworthy, they likely won't write about it.
Read MoreTop reporters receive ~300 pitches/day via email. When your pitch is part of a group that large it's easy to skip if anything is bland or unclear. The odds are against you, but taking some time to refine your message will improve your chances.
Read MoreOne of the hard and fast rules of pitching reporters is that it seems there are no hard and fast rules of pitching a reporter. A reporter may complain about getting phone calls one one hand and then write a paean to being virtually stalked EXACTLY a month later.
Read MoreThere are few things more confusing for startups navigating a press launch than the matter of embargoes. Startups should be spending their time focusing on shipping product and supporting current users, so we’re trying to simplify things and tell you the 4 things startups need to know about press embargoes.
Read MoreYour first thought when you wake up is about your company. Your last thought before you fall asleep is about your company. This is what you eat, sleep and breathe. Conveying that passion to reporters is an important part of your communications strategy, but finding the best ways to convey this passion is sometimes difficult
Read MoreStartups frequently ask us, "Should I offer so-and-so an exclusive?" While there's no right answer to this question, there are many things for you to consider when making your decision.
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